The Romanian restaurant chain was already using the buns, but the entrepreneur decided to enter the distribution market in partnership with Macromex, so that Martin’s products could also reach other restaurants and retail outlets. More specifically, Macromex will handle the distribution of the products. Lucian Florea plans to enter the distribution market with private label products.
“We want to improve the quality of our quick service, to stop working with RON0.5 buns. We are the sole importers of these buns, and Macromex distributes them on our behalf in the market. In the next 12-24 months, we plan to launch other private labels such as Fryday sauces and even peanut oil, which we are considering bringing to the retail market (…),” Lucian Florea told ZF.
Fryday currently has 23 restaurants across the country, and by the end of the year, three more locations will be opened, so the chain will end the year with 26 restaurants, double the number at the end of last year. Fryday will open two drive-thru restaurants in Piatra Neamt and Suceava, an investment of over EUR3.5 million.
Fryday will also open a street front location in Cluj, an investment of EUR1 million, says the entrepreneur.
In Bucharest, the chain does not have a very large presence, with only two restaurants, but Lucian Florea says that another is set to open in Piata Berceni early next year. The restaurant will also have a drive-thru, the first such concept that Fryday is opening in Bucharest. The other locations are in shopping centers.
(English version by Loredana Fratila-Cristescu)