“We are constantly reviewing opportunities for future expansion of Primark but will not comment on speculations as to where we will go next with our stores,” says Ruth Doyle, corporate communications manager with Primark.
The decision of the Irish group to enter Romania comes after the Central and Eastern European markets have become interesting to it in the past two years.
In the summer of 2019, Primark entered Slovenia, opening a store in Ljubljana, and that country became its 12th market. This country, unlike Romania, Poland and Czech Republic, uses the euro as its currency, an important reason for the group to go there first, market sources say.
It then went to Poland Czech Republic.
Primark will enter the low-price segment, opening large stores of up to 5,000 square meters, with 30 to 40 cash registers and dozens of fitting rooms. Such stores employ hundreds of people and operate in shopping centers and in street front spaces, depending on the city and opportunities.
(English version by Loredana Fratila-Cristescu)