The first Modivo store on the local market was opened in fall 2022, within the Mega Mall Bucuresti shopping center.
Modivo is part of footwear and fashion brand group CCC, which owns the footwear brand of the same name, the epantofi stores and HalfPrice, a discount fashion retailer active on the outlet segment. The first HalfPrice store has already been inaugurated in Turda, in the Funshop Park retail park, and the next one will open in AFI Cotroceni. The expansion of HalfPrice continues and targets the cities of Sibiu and Arad, as per the public job advertisements.
CCC entered the Romanian market in 2012 through a franchisor and, six years later, the parent company decided to acquire all existing stores at the time of acquisition, in April 2018. The company Shoe Express, which operates the activity of the CCC brand, had revenues of RON332 million in 2022, up 14% on the year.