Pepco was already the leading retailer by brand, beating other names like Zara and H&M even before the COVID-19 pandemic. As a group, Inditex was the undisputed leader with its eight brands – Zara, Zara Home, Oysho, Bershka, Pull & Bear, Stradivarius, Massimo Dutti and Uterque.
Only two of its brands saw growth during the pandemic – Oysho, which sells underwear and nightwear, and Zara Home, which sells home décor. This shows once more how consumer spending patterns have changed.
People spent more time in their homes, so they invested in clothes suitable to wear there and in home décor. The flagship brand Zara posted the worst decline, 32%.
(English version by Loredana Fratila-Cristescu)