The mobile application was one of the main growth factors, with 60% of orders being placed through this platform, cu 20% more than in 2017.
Capital Bucharest and the surrounding Ilfov County remained 2018 as well the areas boasting the bulk of orders, with Bucharest customers accounting for 42% of overall orders.
The 2018 Black Friday sales campaign triggered record sales for Fashion Days, of nearly 45%, compared with the previous edition.