The retailer has not posted any profit since its establishment by a group of Swiss investors in 2009, according to Finance Ministry data.

“We posted growth in revenue in the first half, but we are very much looking to balance growth of our business with profitability in all the countries we operate in. As a result, we are assessing the profitability of each brand and at each product category thereof,” said Robert Berza, CEO of Fashion Days.

He did not provide any details about last year’s results of Fashion Days.

In 2017, Fashion Days was integrated into Dante International, the company that runs the largest local online retailer, eMag.

Dante International posted 4.06 billion lei (about EUR900 million) revenue for all its companies and all markets it is present on last year, Finance Ministry data show, 30% higher than in 2016. Local revenue was up 28% to RON2.58 billion.

In 2016, Fashion Days Shopping SRL, the company behind the online store by the same name, posted RON228 million revenue, up 3% on the previous year and RON14 million net loss.

(English version by Loredana Fratila-Cristescu)