Farmexim currently has 260 Benefica contractual members. In the the years since the start of the program, Benefica reached over 1,000 member sin the pharmacy community who are customers of Farmexim.
“Benefica partner pharmacies are distributed countrywide with more density in the western region, both in large and medium cities. Pharmacies invited to become an active part in Benefica are loyal customers of Farmexim with whom we have a good collaboration and who wish to remain independent while benefiting from affiliation with Phoenix Pharmacy Partnership,” said Alina Barcaru, Group Wholesale Director.
Large player son the pharmaceutical wholesale market have started loyalty programs addressing independent pharmacies, thus consolidating their position and access to a larger chunk of the market. Other such programs are Alphega of wholesaler Alliance Healthcare and Respiro of wholesaler Mediplus.
Around 1,500 independent pharmacies are currently part of the three wholesalers’ loyalty programs. Romania has a total of 8,100 pharmacies, of which 27% belong to the top five chains in pharmaceutical retail.
Except for Alliance Healthcare, all large wholesalers in Romania have pharmacy chains in their groups. Farmexim has the Help Net chain, with a network of 350 units.