Farmec decided to expand through franchising as sales in its brand stores grew in the past three years.
The cost of a franchise amounts to EUR50,000, of which more than half goes into furbishing the store. The company offers counseling and support for store openings, sales techniques and periodical training programs.
In parallel with the launch of the franchise system, Farmec continues to expand its own stores, opening a new Gerovital store in Bucharest, the 20th in the country and the 27th in the Farmec network.
In 2018, the company opened five stores in the country’s key locations. Worldwide, Farmec products are sold in more than 30 countries and the company operates seven stores in Europe.