The store is the first Farmec unit opened abroad this year, after the two Farmec brand stores opened in 2014 in Greece (Thessaloniki and Katerini).
Farmec has six brand stores in the Romanian cities of Cluj-Napoca, Arad, Timisoara and Targu Mures, and in the United Arab Emirates and Budapest.
The company’s long-term strategy targets expansion on international markets through distributors and own units.
Farmec products are sold in over 30 countries, including Japan, Hungary, Poland, the Republic of Moldova, Iraq, Kuwait, Greece, and Canada.
The company reported a turnover of RON152 million (EUR34 million) in 2014, up over 10% from RON138 million a year before, driven by investments of over RON10 million in upgrades, the launch of new products and the expansion of the existing products range.
Farmec is the biggest Romanian cosmetics company and employs around 600 people.