“The current context has imposed new responsibilities on businesses in all sectors. Farmec adapted rapidly to market demands and reorganized its resources. We have adapted our production lines to prioritize disinfectants, cleaning products and antibacterial soaps. All these decisions are reflected in the growth registered in the first half of the year despite difficulties and uncertainty,” said Farmec general manager Mircea Turdean.
Farmec said growth was fueled by all sales channels but e-commerce was the the top performer, with 105% annual growth in sales in the first six months.
It said the average monthly number of unique visitors exceeded 250,000 and most traffic cane from mobile phones, up 59% compared with the first half of 2019.
In the period March-May, while Romania was in lockdown, traffic on Farmec’s online shop doubled while the average value per checkout basket remained the same. Card transactions doubled in the first six months of 2020, as 42% of all orders were paid by card.
House cleaning product sales grew 17% on the year in the first half, the company said.