Farmec marketing manager Ioana Borza told a news conference Thursday the new product range, Gerovital H3 for Men, consists of 15 products and targets men in urban areas, aged 20 to 50, with medium and high income.
The new line of men’s cosmetics will be exported mainly to Hungary, Poland and the Far East, said Borza.
Farmec’s sales increased 6.13% in the first half of the year, to RON75.2 million (EUR17.1 million).
Farmec is the biggest cosmetics producer in Romania and its products are exported to more than 30 countries including Japan, Hungary, Poland, Moldova, Iraq, Kuwait, Greece and Canada.