Speaking at the `Romanian Brands’ ZF conference, Turdean said the price is not a decider, but a combination between price and quality.
Turdean also said the 50 years of the Gerovital brand are the result of some strategies and large investments, adding the competition is beneficial, as there can be no quality without competition.
According to Turdean, Farmec launches some 100 products a year, of which 30-40% are sought-after and the difference represents a risk. Of a portfolio of 400-450 products a year, Farmec is forgoing the products that are not sought-after by consumers and replacing them with other items.