“Besides the expansion of brick-and-mortar stores, Farmec continues to develop its online platform with strategies in line with market expectations. (…) By the end of the year we plan to introduce new delivery methods, allowing customers to pick up orders from our stores or from partner courier companies. Omnichannel development is increasingly important in the company’s general strategy,” said Alina Spanu, Farmec’s online sales manager.
The average monthly number of customers shopping on Farmec’s online platform exceeds 8,000 and their number is estimated to grow by 20% by the end of the year. The company also expects the value of the average order to increase 7% from the current RON150.
Farmec plans to upgrade its digital platform next year and to launch its own mobile app.
The company plans to invest RON26 million in 2019, compared with an annual RON8-9 million in the last two years.
Farmec expects a turnover of RON254 million in 2019, up 7% on the year and nearly 20% higher than in 2017.