In 2023, Farmec reported RON358 million turnover, almost 20% higher than in the previous year, with the advance supported by the company entering new markets, own store network expansion and production investments.
Last year, growth came particularly amid rising sales volumes, but 2024 was also the year of promotions and reductions, says Mircea Turdean.
Thus, betting on promotions, Farmec managed to rake in higher volumes, which eventually led to slightly higher profit. The executive plans to maintain the strategy in 2025 as well.
Whereas between 2022 and 2024 the company raised prices to keep up with rising expenses, now it is in no hurry to hike prices.
(English version by Catalina Apostoiu)