“We want the brand to be present in as many countries as possible. We now have an export weight of 5-6%, but we want to see fast growth in the next five years, to get to 10% in five years, then to 20%. This also takes investment”, says Mircea Turdean, general manager and a stakeholder in Farmec Cluj.
Farmec in 2020 reached RON288 million turnover, up 10% year-on-year. The cosmetics producer has budgeted turnover worth almost RON300 million for 2021, slightly higher than in 2020, with earmarked investments standing at RON14 million, double last year’s level. The company, which owns a plant in Cluj, has around 750 employees.
Farmec Cluj-Napoca is the biggest domestic cosmetics maker, having Farmec and Gerovital brands in its portfolio, with a history of several tens of years. The companies battles international giants such as L’Oreal or Beiersdorf (Nivea), which do not have local production units.
(English version by Catalina Apostoiu)