First-half sales were backed by the launch of a new range of products and the expansion of existing products in the company’s portfolio.
In January-June, Farmec’s external partners inaugurated two new brand stores, one in Greece, in Alexandroupoli (a tourist destination in northeastern Greece), and one in France, in Menton (one of the most popular resorts in the French Riviera).
Beside the two centers, Farmec also has four partner brand stores outside Romania – in Sharjah (The United Arab Emirates), Budapest (Hungary), as well as in Thessaloniki and in Katerini (Greece). In Romania, Farmec has six own stores in Cluj-Napoca, Arad, Timisoara and Targu-Mureș.
For the second half of the year, Farmec plans to keep the first-half sales growth trend, expand its portfolio of products, establish new viable partnerships and continue strategic investments in research and innovation.
Farmec Cluj-Napoca reported a turnover of RON152 million (EUR34 million) in 2014, up over 10% against the year-earlier period, following investments in modernizing production lines and expanding the portfolio of products.