“We resorted to this change because, although in over 30 years in business EximBank has considerably expanded its area of addressability, the name has remained the same being limiting and niched, without reflecting the real business of the bank. (…),” EximBank CEO Traian Halalai said.
“Now that EximBank is a universal bank, after the merger with Banca Romaneasca, it was absolutely necessary to adopt a new identity that would mark the extension of its addressability to individuals.”
EximBank is a 100% Romanian universal bank, ranked in the top 10 largest lenders by assets.
(English version by Loredana Fratila-Cristescu)