Compared with the previous years, the evolution of the COVID-19 pandemic changes the rules for the Black Friday campaign and obliges online stores to make ampler preparations and ahead of time, with more resources.
“This year, we expect a nearly 20% increase in Black Friday sales, compared with last year’s edition. The early-year investment in the management system of the warehouse allows us to boost stocks by 50% and, therefore, ensure a faster delivery of the products ordered”, stated evoMAG Chief Executive Officer Mihai Patrascu.
Patrascu expects traffic on evoMAG.ro to grow approximately 30% during the Black Friday campaign period, to over 2.6 million sessions.
The online store is held by Patrascu, through Evolution Prest Systems, and the remaining shares are owned by IT&C distribution company Mida Soft Business, which also operates on the IT services supply segment.
evoMAG had a turnover of RON108 million in 2019, up 15% on the year, per finance ministry data. Its net profit surged 42% to RON0.6 million, which corresponds to a profit margin of 1% of the revenue.