Mobile phones and tablets dominated sales, followed by PC parts and home appliances. Traffic to the site was up 15% compared to 2023, with 75% of hits coming from mobile devices. Buying behavior changed from previous years, with orders more evenly distributed throughout the day.
Only 50% of orders were placed within the first few hours, compared with 70% in the previous editions. Instalment payments gained ground, reaching 28% of all orders, up from 21% in 2023. Buy now, pay later (BNPL) solutions accounted for 16% of sales. The corporate segment generated about 30% of orders, up from last year, focusing on purchases of mobile phones and laptops. In terms of delivery, 68% of orders were picked up from lockers, while deliveries via platforms such as Glovo and Bringo accounted for merely 2% of the total.
Most orders came from Bucharest, Cluj-Napoca, Timisoara, Prahova and Iasi.
(English version by Loredana Fratila-Cristescu)