beverage
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Non-Carbonated Drinks Gain Ground In Romania
Non-carbonated drinks, a segment that has been slow to grow due to the domination of carbonated beverages, is becoming increasingly attractive to established companies and startups, as Roman...
Albalact Launches Non-Carbonated Fruit Drink Frupt
Albalact, the largest dairy business in Romania, has entered the non-carbonated natural fruit juice segment with the Frupt brand, aiming for a slice of the 150 million liter annual consumpti...
PepsiCo’s Bottler Returns To Growth and Profit
Quadrant-Amroq Beverages, the local bottler of PepsiCo, ended last year with 611 million lei (EUR137 million) revenue, an increase of 5% on 2013, according to ZF’s calculations based on Fina...
Coca-Cola And Pepsi Account For 50% Of Non-Alcoholic Beverage Market
There are more than 500 companies in the non-alcoholic beverage, mineral water and other types of bottled water (NARTD) production business in Romania, but only 330 of them actually generate...
Romania Food Industry Produced Not A Single Large Exporter
Poultry, sweets and beverage producers are the largest exporters of processed foods in Romania, yet none of them made it among the largest 100 exporters of the country.
Stalinskaya Vodka Exports To Increase Five-Fold By 2017
Stalinskaya vodka brand, produced in a plant near Bucharest, will see more than 500,000-liter exports this year, compared with 100,000 in 2012 and the volumes shipped abroad might exceed sal...
Four Romanians Under 35 In Charge Of PepsiCo's Beverages
At 28, Oana Bulmez is the youngest brand manager in PepsiCo's beverage division, with turnover of almost EUR150 million according to ZF estimates. Bulmez is one of four brand managers younge...
Beverage Industry: Coca-Cola Leads, But Brewers Boast Highest Consumption Per Capita
Beer and soft drinks, two markets worth above EUR1 billion, and wine, worth EUR350 million, experienced their second year of decline, forcing the managers in these industries to place their...