TOOTHPASTE
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Three Romanian Toothpaste Brands Try To Carve Niche On Colgate And Blend-A-Med Dominated Market
Romanian-held Farmec in Cluj, Pell Amar (Buzau) and Viva Natura (Bucharest) have started to make several toothpaste brands, betting on a market niche of plant extract-based products.
P&G And Colgate-Palmolive Account For Almost 70% Of Toothpaste Sales In Romania
US-held Procter & Gamble and Colgate – Palmolive account for about two thirds of Romania’s oral care market that includes sales of toothpaste, toothbrushes and other related products and amo...
Four Romanian Entrepreneurs Gain Ground On EUR50M Toothpaste Market
Four Romanian entrepreneurs are gaining ground on the local toothpaste market estimated at EUR40 or EUR50 million annually and dominated by international giants P&G or Colgate. Small entrepr...
Colgate-Palmolive's Productivity Tripled In Romania
Each of the 79 employees US giant Colgate-Palmolive has in Romania contributed 3 million lei (EUR670,000) to the company’s revenue. Thus, the company saw its productivity triple during the c...
Romanians Spend Very Little On Toothpaste And Change Toothbrush Every Other Year
Every Romanian spent 10 lei (EUR2.23) on toothpaste last year, which is enough to buy one or two tubes, depending on the size and price, while only one in two Romanians bought a new toothbru...