NIVEA
2 articole · RSS
Retail&Consumer
First Growth In Sunscreen Sales Since 2008
Producers and distributors on the market of sunscreen cosmetics, as well as drugstore chains, estimate they will end the summer season with a sales rise of between 5% and 10%.
Retail&Consumer
Nivea’s Business Model: Be Everywhere
The Nivea brand last year had a EUR67 million budget for promotion (at rate card value), the tenth largest budget for a brand in Romania. The amounts allocated for promotion will increase th...