MEDIA
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Deloitte: Companies In Communications, Media, Commerce Invest Nearly 90% Of Marketing Budgets In Digital Activities
Companies across industries direct more than half of their marketing budgets (58%) towards digital activities, according to the latest edition of the Chief Marketing Officer (CMO) Survey conducted by Duke University with the support of Deloitte.
Romanian Advertising Market Seen Declining 9.8% in 2020
The advertising market in Romania is expected to drop 9.8% this year, in line with the global average decline of 9.9%, according to estimates by GroupM Romania, a division of WPP.
PwC: Romania Media And Entertainment Industry Seen Reaching $3B Threshold In 2019, Up 7.1% YoY
The Romanian media and entertainment industry will reach the USD3 billion threshold in 2019, up 7.1% from 2018, but remains the smallest market in Central and Eastern European (CEE), accordi...
McCann Erickson Romania: Companies Still Shy Of Investing In Communication
Romania’s media and advertising market is likely to witness a 2%-3% increase this year amid the good performance of the local economy, but economic growth is not strong enough to give compan...
Antitrust Body Fines 11 Media Services Companies EUR3.2M
Romania's antitrust authority has fined 11 companies in the Romanian media industry a total EUR3.2 million for arrangements targeting to eliminate competing agencies on the media communicati...
Media Fact Book: Romania's Advertising Market Seen At EUR306M In 2014
Romania's advertising market is seen at EUR306 million this year, slightly higher than in 2013, when its net value reached EUR305 million, according to the Media Fact Book study released Tue...
PwC: Romania’s M&E Market Will Reach $3.53B In 2017
The Romanian media and entertainment market will be the third fastest growing market in Central and Eastern Europe until 2017, with an average compound annual growth rate (CAGR) of 7.7%, acc...
Media Fact Book: Romania's Advertising Market Seen At EUR295M In 2013
The overall net value of Romania’s advertising market is seen reaching EUR295 million in 2013, down from EUR303 million in 2012, according to the Media Fact Book study published by Initiativ...
ProSport continues the pro-Romania “Why don’t you come over?” campaign
Under the slogan "Let's talk football", Mediafax Group and its partners continue the “Why don’t you come over?” campaign to mark the Europa League Steaua – Chelsea match to take place Thursd...