LOREAL
21 articole · RSS
L’Oréal Opens Its First Own Online Store In Romania
French group L’Oréal, the world’s largest cosmetics producer, enters the Romanian market with its first own online store, which is a big step in the company’s strategy to expand on the Roman...
Online Commerce Generates 5% Of L’Oréal’s Sales In Romania
Digitalization has created a lot of development opportunities for the cosmetics industry businesses and companies in the sector are relying on online commerce and promotion through social ne...
L’Oreal Romania Expects 6% To 7% Growth In 2016
Cosmetics manufacturer L’Oreal set out to pursue two avenues for growth in Romania in 2016, online and its own stores under such brands as Kiehl’s, Maybelline and Nyx. Another growth driver...
L'Oreal Controls A Quarter Of Romania's RON400M Make-Up Market
The Romanian make-up market is estimated at 400 million lei (around EUR90 million), accounting for 12%-13% of the cosmetics and personal care market, according to ZF forecasts based on marke...
Luxury Division Generates 20% Of L’Oreal Romania’s Sales
The nine luxury brands L’Oreal has in Romania are available in 160 stores and generate almost 20% of the local revenue of more than EUR60 million.
Nestle, L’Oreal And Tchibo Expand To Retail
Major international fast-moving consumer goods companies have decided to diversify in Romania over the last few years and enter a segment they had not been present until then - retail.
L’Oreal Taps Romanian Retail With Kiehl’s-Branded Luxury Store In AFI Cotroceni
French cosmetics producer L’Oreal enters the Romanian retail market with a store under Kiehl’s brand, a US premium cosmetics name. The store will be opened in shopping center AFI Palace Cotr...
Romanians Spend Less Than EUR3/Year On Shampoo, Two Times Less Than The Czechs Or Polish
Romanians purchased 50-55 million euros worth of shampoo in 2013, when over 60% of the market was shared by three international giants, namely Procter&Gamble, Unilever and L’Oreal. P&G, incl...
A 30-Year Old Romanian Woman Coordinates Europe Marketing For McLaren
Raluca Novak is 30 and nine months ago took over, in London, the position of marketing manager for Europe at McLaren Automotive, the luxury automaker, in charge with 11 markets in Europe. Pr...