BRANDS
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Study: Dacia, The Most Valuable Romanian Brand, Valued At EUR1.2B
Dacia is the most valuable Romanian brand, valued at EUR1.2 billion, and Dedeman, worth EUR206 million, is the most valuable 100% Romanian-held brand, according to a Brand Finance Romania 50...
Five New Brands Opened Stores In Fashion House Outlet Center Bucharest
Five new brands have opened stores in Fashion House outlet center in Bucharest, with the new lease contracts totaling approximately 1,000 square meters.
L’Oreal Romania Expects 6% To 7% Growth In 2016
Cosmetics manufacturer L’Oreal set out to pursue two avenues for growth in Romania in 2016, online and its own stores under such brands as Kiehl’s, Maybelline and Nyx. Another growth driver...
Ursus Breweries Launches Six New Brands On Romanian Market
Ursus Breweries, the largest brewer on the local market, is launching in Romania six brands in the global portfolio of SABMiller and of its partners, namely, St. Stefanus, Miller Genuine Dra...
Mengotti Owner Says Luxury Store’s Sales Started Falling After Wave Of Monobrand Openings
Adriano Mengotti, who first came to Romania ten years ago, in the early days of the luxury market, says sales of his multibrand Mengotti store on Calea Victoriei street in central Bucharest...
Two Fares Tea Brands Surpass Unilever's Lipton On Romania Market
Brands Fares and Aromfruct, held by Romanian producer of teas and medicinal plant-based products Fares Orastie, dominate tea sales on the local profile market, surpassing the Lipton brand of...
FMCG Distributors Diversify Business, Launch Own Brands To Shelter From Economic Storm
Distributors of fast moving consumer goods broker sales of over EUR2 billion annually and cigarette distribution generates the highest business volume.
Local Brands That Disappeared From Romanian Retail
First came Univers’All, followed by Pic, and then by Artima, Albinuta, and Carrefour Express. Local modern retail has lost several brands in the last few years. Bankrupt, sold or simply elim...