Marie Large will replace Maurizio De Dominicis, who decided to retire.
Large was previously Key Account Manager for Safaricom in Sub-Saharan Africa and has over 25-year experience in telecom, of which 17 years at Ericsson.
Ericsson appointed Marie Large as Customer Unit Head for Southeastern Europe, in charge with operations in Romania, Albania, Bulgaria, Cyprus, Greece, Montenegro, Serbia, Moldova and Macedonia, the company said on Tuesday.