Company representatives said the Romanian real estate market currently is poorly regulated and can be easily tapped.
The company said in a statement that ERA Romania plans to introduce a professional system meant to serve as a reference point for clients wishing to buy or sell a property, as well as a brand meant to attest the professionalism of a broker or of a real estate agency.
On average, ERA holds 15% of a residential real estate market in each of the countries where it operates.
The company also said that when a broker or agency is affiliated to the ERA franchise system, it has at disposal a series of instruments and a broad set of knowledge that help them be successful on the real estate market. Moreover, the respective broker or agency do not lose their autonomy, because every franchise is held independently.
The operations in Romania will be coordinated by Valentin Krastev, whose expertise in the field of franchise system development and real estate sales spans over 20 years.
Era Romania will focus, at first, on capital city Bucharest which is the most important real estate market in Romania.