The company’s results in the first half of the year are based on a 20% increase in sales of video-projectors due to this summer’s sports events, the London 2012 Olympic Games and the European Football Championship, and to sales of printers with CISS (Continuous Ink Supply System) used for large printing volumes by small and medium firms and also individuals.
According to company data, Epson sold 2,000 projectors in the first six months of 2012, reaching a 33% market share. The printers market saw a slight decline in the first half of 2012, compared to 2011, but the launch of new products is expected to trigger an upward trend in the second half of 2012.
Decuseara said Epson Romania keeps its sales target of EUR9 million in 2012 due to the launch of over 40 new products targeting all segments of customers. On the segment of CISS printers, Epson sold 1,000 units since the launch of the product on the local market, in March this year, and aims to sell 1,700 units by the end of the year. Wide-format printers represent another segment which saw an increase in sales.
Epson is a global manufacturer of printers, computers and other IT-related products. EPSON products are designed for a wide range of customers in business, government and the home. Led by Japan-based Seiko Epson Corporation, Epson group employs over 78,000 staff in 99 companies worldwide.
Headquartered in Amsterdam, Epson Europe BV reported sales of EUR1.58 billion in 2011 and manages the operations for Europe, the Middle East, Russia and Africa.