The rise was small, of about 13% in value, as home printers cost less than the models for companies and public institutions.
“Without a doubt, the most powerful trend last year was caused by the shit from working in the office to working from home or to hybrid working systems, as well as by the online school, which led to a surge in sales of home printers,” Simona Decuseara, Epson national sales manager in Romania, told ZF.
“Romanians chose mostly high-capacity ink tank injket models, a segment that grew 95% in the first half of 2020, according to IDC data. This shows that overall, demand for high-capacity ink tank home printers increased by 46% in volume year-on-year in Romania in 2020 and 41% in value.”
The local subsidiary of Japan’s Epson had a 66% market share on the high-capacity ink tank printer segment in terms of value and 63% in terms of volume last year.
(English version by Loredana Fratila-Cristescu)