Company data indicate that printers account for 25% of Epson sales in Romania and the remaining share is covered by sales of projectors, which rose 30% in 2012.
Decuseara said Epson will focus on the segment of small- and medium-sized companies in 2013, whose monthly consumption of printed pages reaches around 3,000 to 5,000.
According to Decuseara, the profile market will not see growth in 2013 and it will stay at last year’s level.
Epson has launched Wednesday eight new models of printers with continuous ink supply system (CISS) used for large printing volumes by small and medium firms and also by individuals.
Epson is a global manufacturer of printers, computers and other IT-related products. EPSON products are designed for a wide range of customers in business, government and the home. Led by Japan-based Seiko Epson Corporation, Epson group employs over 75,000 staff in 97 companies worldwide.