“All data advanced by now about the value of the electronic commerce in Romania are related to the consumer. If looking at the distribution area, the figures are much higher. I estimate the local electronic commerce market in the B2B area sets at nearly EUR10 billion.”
The B2B area mainly refers to producers, importers and product distributors, which use in turn e-commerce platforms.
“The B2B area includes both «e-commerce» and «e-procurement» (acquisitions e.n.). For example, a large factory most certainly has an application based on which it orders spare parts from suppliers. These are not included in any statistics,” said Panait.
Another trend in the electronic commerce sector is the product distribution from Romania and other nearby countries. In fact, distributors could have dedicated websites for each country.
“Bucharest city could be a supply-hub for the countries in the region,” added Panait.
Also, the development of the market-place area with the largest online retailers is another trend on the local e-commerce market. Through market-place platforms, large retailers could sell both their own products and the products of other suppliers, widening the range of products without additional stocks.
Entelion Software was set up in 2003 and eyes total revenue of EUR300,000 in 2015, up 30% from a year before. The company’s revenue is entirely generated from Teamshare platform.
Entelion currently employs 10 people, 6 of whom are programmers. It plans to head hunt other two persons over the next period.
(English version by Manuela Panescu)
Retail&Consumer
Entelion: E-commerce B2B Sets At EUR10B
The electronic commerce in the B2B (business-to-business) sector is estimated at around EUR10 billion, while the previous estimates in 2014 that set e-commerce at EUR1.1 billion only envisaged the retail sector, according to Mihai Panait, managing partner with Entelion Software.