The products currently listed in eMag’s DIY category are exclusively Black & Decker branded, but the retailer is set to carry equipment from several suppliers in the following period, says Radu Apostolescu, vice-president and development manager with the company.
“eMag’s plan is to tap into any retail segment,” said Apostolescu about eMag’s entrance on a new product segment. He said the initial results of the category launch are above expectations: “We have received 100 orders for DIY items in several hours’ time”.
(English version by Catalina Apostoiu, Editing by Loredana Fratila Cristescu)