This growth was supported by the programs that eMAG developed in the last three years marked by investments that amounted to RON 251 million to support entrepreneurship. In the last year alone, the share of products sold by sellers on the eMAG platform reached over 60% in all three countries.
The company’s data was presented on June 12 during Sellers’ Day 2024, a hybrid regional event dedicated to entrepreneurs that sell on the eMAG Marketplace, attended by more than 1,300 sellers from Southeast Europe.
“Wherever they operate, all sellers on the eMAG Marketplace platform benefit from the same package designed to ensure their sustainable growth: the cross-border program, Fulfillment by eMAG, Genius, recently launched in Bulgaria and Hungary, or the Ads program. Through these easy-to-access programs, they can reach customers in the three countries more easily, without having to make the investments that opening new territories entails,” said Stejara Pircan, Senior VP eMAG Romania, Bulgaria and Hungary.
Sellers on eMAG Marketplace who sold in a country other than their home country last year through the cross-border program brought more than 10.1 million offers to the platform, double the previous year. The cross-border program brought sellers on the platform 37% additional sales. 12,000 Romanian sellers are part of the cross-border program.
Fulfillment by eMAG brought 71% higher sales for sellers in the program
In the last year, the Fulfillment by eMAG program attracted 3,500 sellers who also benefit from international deliveries from Romania to Bulgaria and Hungary, and the volume of products they sold through the program was 71% higher than the previous year.
Recently launched in Bulgaria and Hungary, Genius, the program with free shipping and exclusive offers is a growth vector for sellers who use it. Thus, last year they attracted twice as much conversion for products listed in Genius.
eMAG Ads, the program through which sellers increase the number of visits to the product page and, implicitly, conversion, attracted 2.5 more products last year compared to 2022. At the same time, traffic for products promoted through Ads was 39% higher.