In 2013, the retailer sold over 250,000 products during the Black Friday campaign and the value of orders reached EUR23 million (over RON100 million).
eMAG.ro offers up to 75% discount at this year’s Black Friday campaign on IT products, mobile phones, photo cameras, home appliances, personal care products and cosmetics, books, toys, furniture, auto products and items for home and garden.
eMAG.ro has invested RON5 million in servers and RON2 million in its online platform for this year’s Black Friday.
The Black Friday concept was introduced in Romania by eMAG.ro in 2011.