Operating profit for 2011 stood at some EUR3 million, roughly flat on the year, according to data from Dante International, the company running the website.
At the end of 2011, eMAG.ro had a market share of 70.1% on the only electronics and IT market, compared to 70.8% at the end of 2010. The online sales segment for IT&C reaches an overall share EUR207 million in Romania, the company said.
Company plans for 2012 include obtaining a sales figure of EUR180 million and an accelerated expansion of eMAG Marketplace, to include multiple retail categories.
The Marketplace platform is an area where the website’s partnering companies can sell their products. So far, items available in the eMAG.ro Marketplace include toys, music, insurance and books.
eMAG.ro development director Radu Apostolescu said the website will reach 100 million hits this year, compared to 80 million visits in 2011. Traffic is at least 10 times higher than the one in large Romanian shopping centers.
The website was launched in 2001 as an online vendor of computers and office supplies. eMAG.ro is one of the largest online stores in Romania.
The website is owned by Dante International, whose majority shareholder is Asesoft Distribution with 80.67%. In its turn, Asesoft Distribution is owned by Iulian Stanciu and Sebastian Ghita. Other shareholders include Radu Apostolescu with 16.33% and Asesoft Web with 3%.