“At the moment, the eMAG Plovdiv showroom team consists of 17 colleagues. We will offer employment and development opportunities to those interested as we expand into the Bulgarian market,” eMAG representatives told ZF.
The company also has two other showrooms in Bulgaria, in Sofia, the second of which opened almost a month ago.
The decision to expand outside the Bulgarian capital was made following demand and orders from cities other than Sofia.
“We want to bring the shopping experience in an eMAG showroom closer to the people of Bulgaria and this is the first step we are taking outside the Bulgarian Capital. We have customers who frequently order from several locations in other parts of the country, and choosing the first city outside Sofia was not easy,” the retailer’s representatives added.
Representatives of eMAG announced last autumn that they planned to open their third showroom in Bulgaria. Currently, the eMAG group has operations in Romania, Hungary and Bulgaria.
At the end of 2020, the group reported revenue of RON8.93 billion, and the Romanian market generated RON5.42 billion of that. The group’s operations in Hungary and Bulgaria also grew by 87% to RON2.1 billion last year, according to a statement issued by company representatives in June 2021.
(English version by Loredana Fratila-Cristescu)