The target for the next five years is to reach sales of EUR1 billion in Hungary, which would rank eMag the largest Romanian company on the Hungarian market and one of the leading ecommerce companies in Central and Eastern Europe.
“Sustained investments in development and in-house developed technology over the past years have enabled us to also replicate outside Romania as well as possible the initiatives that proved beneficial for the economy and our customers. Inspired by the results at home (in Romania, ed.n.), we plan to open three new showrooms in Hungary by the end of 2020. This is one of the most important projects developed so far by eMAG Hungary and Extreme Digital teams, after the merger carried out last year, with the support of colleagues in Romania”, stated Tudor Manea, vice-president eMAG Romania, Bulgaria and Hungary.
Located in downtown Budapest, the first eMAG showroom outside Romania offers electro-IT products such as mobile phones, computer tablets, TV sets, small appliances, personal care products, toys and accessories. Customers will be able to pick up from the showroom the orders placed online.
eMAG Hungary will inaugurate 100 easyboxes until the next Black Friday sales campaign, of which 50 will be operational until September.
In March 2019, eMAG Hungary and Hungarian firm Extreme Digital announced their merger which, sustained by investments in technology development, strengthened eMAG’s foothold in the region. The team in Hungary currently has 500 employees and is to reach 550 by the end of 2020.