This is the seventh such shop-in shop launched by eMAG, after Dermato Shop and Drinks & Coffee Shop, Nutrition & Vitamins Shop, Sneakers and Shoes Shop, Toys Shop and Christmas Shop, which were launched in the past months.
According to Eurostat, Romania has more than 8 million pet cats and dogs, ranking among the top countries with the most pet owning households.
An eMAG client spends on average RON130/month on purchases of pet products. The best-selling products are for cats, 50% more than those for dogs, in line with Eurostat’s statistical data which show that 50% of Romanians’ pets are cats.
In rural areas, the orders placed in 2023 were over 30% higher by value. The highest increase was recorded by food for farm animals and cat foods.
The bulk of orders for cat products come from Bucharest, Ilfov, Iasi, Cluj, Timis and Constanta.