The service is based on an identification process and an assessment model which considers the customer’s order status and history on eMAG and the customer’s payment history at the Credit Bureau. The request for loan may be approved in just ten minutes, according to information provided by company representatives.
The solution is developed by eMAG in partnership with Idea::Bank, FintechOS and Bitnovel.
Alin Daniel Fodoroiu, Executive Vice-President of Idea::Bank, said the project represents an adaptation of modern banking to the realities of an online store: beside the products purchased in the shopping cart, the customer also receives a financing solution without making trips to bank offices and with minimum effort, 100% online.