The service will be available in Bucharest and in most of the Ilfov County, via the Freshful.ro website or a dedicated mobile app on IOS, soon to be launched on Android, as well.
Freshful online hypermarket carries more than 18,000 guaranteed fresh and quality products (fruit, vegetables, meat, dairy, cold cuts, frozen foods, beverages and household items for daily use).
Even freshly baked bread will be available and Freshful also intends to gather in one place thousands of fresh products from local farmers, along with a significant selection of organic products.
Freshful will be run by Andrei Popescu as general manager, who has previously served as commercial director and then country manager of eMAG Bulgaria.
(English version by Loredana Fratila-Cristescu)