eMAG has signed contracts with 34 vendors for the Home&Deco category and has already listed over 10,000 products in the section kitchenware, cleaning and maintenance, furniture, mattresses and home accessories.
Since the beginning of the year, eMAG has launched three new categories: auto, Sports and outdoor activities, and food in partnership with the Mega Image supermarket chain.
The Home&Deco range includes brands such as Tefal, Vileda, Luminarc, Arcuisine, Bormioli, Fiskars, Tescoma, Brabantia, Gimi, Fackelmann, Dr. Oetker, Solingen, Curver and Green Future.
Launched in 2001, eMAG.ro is controlled by South-African group Naspers, via MIH Allegro BV (Netherlands) – 70% and Romanian businessman Iulian Stanciu.