The new shop-in-shop comprises over 80,000 items, both from mass-market brands, and professional ones, stated the company’s representatives.

While in the new shop-in-shop most products better address women’s care needs, the new experience area also includes a 10,000-item section for men’s products, according to eMAG representatives.

Hair & Make-up Shop is the ninth shop-in-shop launched by eMAG in recent months.

(English version by Catalina Apostoiu)