eMAG IT Research is 99.98% owned by Dante International, which operates online retailer eMAG.ro.
The software center project received EUR6.65 million state aid, Dante International said in a press release Monday.
The project is part of eMAG.ro’s European expansion strategy. With sales of EUR188 million in 2013 and a target of EUR260 million this year, the online retailer also operates in Hungary (www.emag.hu) and Bulgaria (www.emag.bg). To back its development strategy, Dante International decided to set up firms specializing in acquisitions, online marketing and software development.
eMAG IT Research was set up in May this year and will develop software apps for online commerce.
Launched in 2001, eMAG.ro is controlled by South-African group Naspers, via MIH Allegro BV (Netherlands) – 70% and Romanian businessman Iulian Stanciu.