Currently, the eMAG Marketplace ecosystem has 54,000 merchants in Romania, Hungary and Bulgaria, as compared to 42,000 in 2022.
The move will mean that sellers that are part of Fulfilment by eMAG (FBE) program will be able to deliver products to Hungary and Bulgaria at no additional logistics costs, the press release reads.
At the same time, clients in the two markets will be able to receive their orders in one parcel, regardless of whether the orders were placed at eMAG or a third party seller. The company has some nine million customers overall in Romania, Hungary and Bulgaria, it also reads
The FBE program is part of a broader investment by eMAG in logistics and technology, worth over EUR100 million. In 2022, the Romanian retailer injected EUR43 million in automation and technology improvements to speed up fourfold its order processing capacity.
In Giurgiu, close to the Bulgarian border, eMAG operates two logistics hubs covering a total area of 250,000 square meters, with a storage capacity of 15 million of products.