eMAG representatives also expect sales to amount to more than EUR130.2 million a single day for this year’s Black Friday campaign, which starts on November 11, an increase of more than 5% over last year’s level.
“This year we estimate more than EUR1 billion sales, but for us now is when the year is made, we are about halfway through the year now (our fiscal year ends in March),” Tudor Manea said.
“On the first day of Black Friday we estimate sales of RON639 million (EUR130.2 million), up from RON609 million (EUR124.1 million). Basically, we will achieve in a single day of the Black Friday campaign the volume of sales we have in a month. In addition to December, November is now a month full of sales.”
(English version by Loredana Fratila-Cristescu)