“Romania has been profitable since last year and will remain so this year. We are still investing in the other companies. We are close to breaking even in Bulgaria. We are still investing in Hungary, Poland, in Sameday, in Fashion Days. The group is close to breaking even. We’ve invested EUR200 million and it showed in regional growth. We built the most powerful technology in the region, with Romanian programmers,” Iulian Stanciu, eMAG CEO said on ZF Live.
The CEO of Romania’s largest online retailer is optimistic about the 2019 performance, considering there is room for growth and a large part of the population has not gone digital yet, despite having access to phones and Internet.
eMAG will organize the eighth Black Friday edition this Friday. Black Friday sales stood at RON360 million last year, with eight million visits to the site and 50,000 people buying something for the first time. This year, the company expects RON400 million sales and 55,000 new customers. (EUR1=RON4.6590)
(English version by Loredana Fratila-Cristescu)