The available products include 17,000 TV sets, 60,000 smartphones, 15,000 laptops, 10,000 refrigerators, 20,000 toys, 25,000 perfumes, 2,500 chairs and sofas, 8,000 tires, 23,000 diaper packages, 3,000 shovels, 5,000 mattresses, 3,000 sets of pots and frying pans, 15,000 books, as well as cars.
Stanciu said Black Friday sales have surged from one year to another. Thus, in 2011, eMag had Black Friday sales of RON33.9 million, in 2012 of RON52.5 million, in 2013 of RON101.6 million and in 2014 of RON165 million.
Stanciu expects the overall market to sell products worth over RON1 billion (some EUR220 million) during the Black Friday campaign.
According to a study ordered by eMag, 11 million clients of the 15-million target, aged 18 to 65, know about Black Friday, and 6.7 million people plan to buy a product during the Black Friday campaign, 1 million more than in 2014.