eMAG plans to deliver all the products ordered during the Black Friday campaign until November 23.
Tudor Meanea, CEO of eMAG Group, told the press conference that Black Friday rose from RON8 million in 2008 to RON731 million in 2023, adding that the e-commerce market would grow 10% in 2024 and reach EUR11.7 billion.
“E-commerce will reach EUR11.7 billion in 2024, up 10% on the year. EUR11.7 billion comprises both goods and services, namely, the entire e-commerce market. The percentage of people who shop online will reach 55% of the total population (…). We had 6% more clients who placed 20% more orders. There have been clients who started to place orders for products from at least 3 categories (22.5%). Genius contributed to this growth, pointed out Manea.
eMAG currently has 2.5 million loyal clients.
This year, nearly 60% of consumers familiar with Black Friday are planning a purchase at the event. The product categories they plan to buy are TVs (36%), small appliances (36%), clothes (26%), cell phones (26%) or washing machines (19%), according to a Kantar Romania survey*. The budget that consumers have planned for Black Friday has also increased year on year, averaging RON 3,116, RON 261 more than in 2023, according to the same study.
“Black Friday is a great time for shopping and we see that Romanians’ interest in the event is on the rise again this year, both in terms of the budget they plan for the day with the most discounts of the year and in terms of their purchase intention. For this, we have prepared over 1.5 million offers at the best price of the year, as well as zero interest on installments both in the short term – 4 interest-free installments directly from the eMAG account for 2.5 million Romanians – for those who purchase everyday products, and in the long term – up to 40 installments with zero interest through credit cards offered by our partners – for those who have been waiting for the moment to buy a more expensive, long-life product. More than ever, Black Friday is an event for all Romanians,” stated Manea.
eMAG has invested in technology and Artificial Intelligence as part of its investment plan of more than RON900 million this fiscal year started in April.
With the help of Artificial Intelligence, eMAG has also launched photo search directly in the app, which allows immediate identification of products matching the one seen, from a range of 25 million offers across all categories.
The number of Romanian sellers on Fulfilment by eMAG increased in 2024 by 50% and they delivered twice as many orders the next day compared to other Romanian sellers on the platform, which thus brought them 1.8 times more sales.