“Launched in Romania in June 2020, Genius has grown year by year and while being available only to eMAG customers at first, today it can be used in four shopping apps – eMAG, Tazz, Fashion Days and Freshful. Genius covers 750 cities and towns in Romania and expanded to Bulgaria in April and became available in Hungary in May, in eMAG and Fashion Days. Genius has more than 780,000 users in Romania, 100,000 in Bulgaria and 50,000 in Hungary,” eMAG said.
A one-year Genius subscription is RON99 (about EUR20), unchanged since the launch. ‘
eMAG posted almost RON6 billion revenue in 20234, an increase of 11% year-on-year. The entire eMAG group posted RON10.2 billion revenue, again 11% higher than in the previous year.
(English version by Loredana Fratila-Cristescu)