“These are very good signs for 2020, we expect it to be a good year, with online retail gaining market share in those categories it is not yet developed enough such as fashion, sports, FMCG, home and car products. We therefore hope to see eMAG among the top ten retail companies,” eMAG CEO Iulian Stanciu said.

Toys were the top-selling products in the period up to Christmas, followed by childcare and homecare products.

“Online retail has grown and probably had the best holiday season ever, even though most Romanians are still doing their shopping in brick-and-mortar stores. The main reasons why customers choose to do their shopping online are the wider range of products, better prices, time saved. (…).”

(English version by Loredana Fratila-Cristescu)